In today’s competitive job market, having an effective recruitment strategy is paramount to attracting and retaining the best talent. Employers and job seekers are struggling to make their way through an ocean of career possibilities. It is essential for employers to make sure they have a recruitment process that is both efficient and effective.  

While monetary compensation is a major factor for many candidates, there are several additional considerations that should be considered if you want to find the right fit for your organization.

WHY is it important to stand out as an employer?

Standing out as an employer will help you attract the most qualified and suitable candidates to your organization. It is important to set the company apart from other employers by showcasing what makes your company unique, such as offering competitive benefits, flexible working arrangements or a strong culture that promotes collaboration and innovation. 

Employers must also pay attention to their brand and offer candidates more than just a salary.

Here are five key points to keep in mind when developing a competitive recruiting plan:  

  • Showcase Growth Opportunities: Not all employees want or need high salaries or fancy perks; many just want the opportunity to develop their skills further and create meaningful career paths within their current roles. Candidates are more likely to stay with a company if it provides them with the opportunity to learn and grow. Investing in employees’ professional development is an important way to retain talent.
  • Promote Work-Life Balance: Many organizations now offer flexible working arrangements such as remote work or part-time hours which can make jobs more attractive to potential candidates.
  • Showcase Company Culture: Candidates want to be part of an organization where they feel like a valued member. A positive and inclusive company culture that promotes collaboration and innovation is a great way to stand out as an employer. Being clear about the type of culture you’re trying to create will help ensure that you bring on people who align with it and will thrive within it.
  • Offer Flexibility: Having flexible work options can give your organization an edge when it comes to attracting and retaining talent. This could include offering remote working, part-time hours or job-sharing opportunities. 


BONUS! Creative Benefits Packages:

In addition to salary, employers should offer employees additional benefits such as health insurance, retirement savings plans or paid time off. These benefits can make a big difference when it comes to attracting and retaining the best talent. Attracting and retaining top-tier talent requires the ability to provide competitive, innovative benefits that differentiate you from your competitors. 

  • Paid parental leave  
  • Remote work options  
  • Paid associations, subscriptions and training budgets 
  • Wellness initiatives such as free gym memberships and/or annual physicals  
  • Team building events, such as retreats or conference attendance  
  • Generous vacation allowance with the freedom to use it at any time of the year 
  • Childcare and/or eldercare support  
  • Professional development and mentoring programs  
  • Volunteer days to give back to the community  
  • Generous reimbursement for health insurance premiums or other expenses related to healthcare needs  


When creating a competitive recruiting plan, keep these things in mind in order to ensure your organization attracts top talent who will stay with you long term. With thoughtful consideration of these points, you’ll be able to set company apart from other employers and truly make an impact by investing in great people.