What Does a Marketing Manager Do?

A Marketing Manager oversees the creation and execution of marketing strategies aimed at heightening brand awareness, generating leads, and driving revenue growth. They collaborate closely with other departments to ensure consistent messaging across all channels.

A Marketing Manager also performs market research to uncover trends and opportunities, and evaluates data to assess the success of campaigns. They usually lead a team of marketing professionals specializing in content creation, social media management, design, and other advertising initiatives.

Marketing Manager Requirements

  • Assess and enhance marketing and pricing tactics
  • Create new business opportunities.
  • Examine market trends and develop forecasts.
  • Boost brand visibility and expand market share.
  • Oversee and allocate the budget for the marketing department.
  • Align marketing procedures with the sales, public relations, and production teams.
  • Manage branding, advertising, and promotional campaigns.
  • Successfully guide the marketing team.
  • Represent the company brand at trade shows and key industry events.
  • Compile and deliver quarterly and annual reports to the executive leadership team.
  • Keep up-to-date with the latest marketing strategies and trends.

Marketing Manager Qualifications

  • Bachelor’s degree in marketing, finance, business administration, or a related field.
  • A minimum of five years of experience leading a marketing team in a progressive leadership capacity.
  • In-depth understanding of marketing strategies, channels, and branding.
  • Familiarity with a wide range of marketing-related software.
  • Exceptional leadership, communication, and teamwork skills.
  • Distinguished time management and organizational skills.
  • Outstanding analytical and problem-solving abilities.

SALES and MARKETING ROLES WE FILL

  • Account Manager
  • Account Executive
  • Business Analyst
  • Content Marketing
  • Data Analyst
  • Digital Marketing Manager
  • Email Marketing Manager
  • Inside Sales Representative
  • Marketing Director
  • Marketing Manager
  • Product Marketing Manager
  • Sales Development Rep
  • Sales Director
  • Sales Operations Manager
  • Territory Sales Representative
  • Territory Manager