What Does a Content Marketing Manager Do?

A Content Marketing Manager is tasked with supervising and crafting digital and social media content for a company’s online channels, aiming to boost website traffic and enhance brand visibility.

The role involves handling the company’s digital marketing budget, devising strategies to engage target audiences, staying updated on current social media and SEO trends, analyzing performance metrics, and leading a team of content creators, analysts, designers, and influencers.

Content Marketing Manager Responsibilities

  • Oversee and allocate the content marketing budget.
  • Enhance traffic and engagement to drive sales and promote the brand.
  • Coordinate digital content strategies across various online channels.
  • Assess the effectiveness of marketing efforts to guide future campaigns.
  • Develop and execute innovative marketing strategies to distribute content effectively.
  • Apply SEO best practices in the development of content.
  • Direct a team of content creators, designers, and analysts.
  • Thoroughly comprehend the unique features of each platform and tailor content accordingly.

Content Marketing Manager Qualifications

  • Bachelor’s degree in marketing, creative writing, or a similar discipline.
  • Demonstrated success in advancing a company’s digital marketing initiatives.
  • Minimum of four years’ experience in a content marketing position within a relevant industry.
  • Expertise in using Google and social media analytics tools.
  • Strong skills in interpersonal communication, leadership, delegation, and time management.

 

SALES and MARKETING ROLES WE FILL

  • Account Manager
  • Account Executive
  • Business Analyst
  • Content Marketing
  • Data Analyst
  • Digital Marketing Manager
  • Email Marketing Manager
  • Inside Sales Representative
  • Marketing Director
  • Marketing Manager
  • Product Marketing Manager
  • Sales Development Rep
  • Sales Director
  • Sales Operations Manager
  • Territory Sales Representative
  • Territory Manager