What Does a Territory Manager Do?

A Territory Manager oversees all sales operations within a designated region or territory for a company. Their primary responsibilities include developing new business opportunities, increasing the company’s market presence in their assigned area, and managing relationships with existing clients.

Typically a proactive and motivated individual, a Territory Manager thrives in a people-oriented role. They play a crucial role in the sales team by actively contributing to the company’s growth within their territory.

Territory Manager Responsibilities

  • Create and implement innovative sales strategies to boost performance within the territory.
  • Review sales and marketing metrics to identify the most effective techniques and approaches.
  • Track competitors’ sales activities and devise strategies to expand market share.
  • Travel across the designated territory to engage with both new and current clients.
  • Foster and sustain strong customer relationships by addressing their needs and swiftly resolving any issues.
  • Consistently achieve or surpass sales goals by acquiring new clients and enhancing sales through upselling or cross-selling existing accounts.
  • Conduct customer surveys to gain insights into their needs and preferences.
  • Represent the company at trade shows to showcase products and services.
  • Ensure the company’s brand presence aligns with expectations in the assigned region.

Territory Manager Qualifications

  • Preferred: Bachelor’s degree in business administration, management, marketing, or a similar field.
  • Demonstrated experience as a Territory Manager.
  • Ability to thrive in a high-energy, fast-paced setting.
  • Strong leadership and organizational abilities.
  • Excellent skills in analysis and problem resolution.
  • Proficient in negotiation and consultative sales techniques.
  • Effective verbal and written communication skills.
  • Outstanding customer service abilities.

 

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