What Does an Email Marketing Manager Do?

An Email Marketing Manager is tasked with devising impactful email marketing strategies aimed at a company’s target demographics by creating compelling digital content that fosters business expansion and grows the email subscriber base.

This role involves spotting new business prospects by evaluating ongoing trends to align with consumer needs and preferences. As a vital member of the marketing team, the Email Marketing Manager works closely with other Marketing Managers to develop a unified marketing approach.

Email Marketing Manager Responsibilities

  • Design and execute impactful and persuasive direct email marketing campaigns.
  • Identify target demographics and expand the company’s email subscriber lists.
  • Develop engaging email newsletters that consistently captivate the company’s audience.
  • Enhance email templates with visuals, personalization, and advanced features to boost open and click-through rates.
  • Maintain prompt communication with subscribers as they interact with email content.
  • Proofread emails to ensure accuracy in clarity, grammar, and spelling.
  • Utilize mobile-responsive email templates for optimal viewing.
  • Build lead-generation email databases to support the sales team.
  • Evaluate campaign performance and propose strategies for enhancement.
  • Establish and monitor metrics to report on revenue generated from email marketing activities.
  • Ensure compliance with industry standards and digital marketing best practices for email communications.

Email Marketing Manager Qualifications

  • Bachelor’s degree in marketing or a related discipline.
  • Minimum of five years of experience in email or digital marketing roles.
  • Proficient in email marketing automation tools.
  • Practical experience with HTML and content management systems.
  • Familiarity with SEO/SEM techniques and Google Analytics.
  • Exceptional written communication and copywriting abilities.
  • Strong skills in project management.
  • Effective leadership and interpersonal capabilities.

 

SALES and MARKETING ROLES WE FILL

  • Account Manager
  • Account Executive
  • Business Analyst
  • Content Marketing
  • Data Analyst
  • Digital Marketing Manager
  • Email Marketing Manager
  • Inside Sales Representative
  • Marketing Director
  • Marketing Manager
  • Product Marketing Manager
  • Sales Development Rep
  • Sales Director
  • Sales Operations Manager
  • Territory Sales Representative
  • Territory Manager