What Does a Digital Marketing Manager Do?

A Digital Marketing Manager spearheads the creation of marketing strategies designed to enhance a company’s products or services via online platforms.

This role involves leveraging multiple digital channels such as social media, email campaigns, search engine marketing, and websites to engage target audiences and boost brand visibility. Responsibilities encompass performing market analysis, interpreting data to gauge campaign effectiveness, refining campaigns for improved results, managing financial resources, exploring and assessing emerging digital technologies, and increasing website traffic.

Digital Marketing Manager Responsibilities

  • Architect and manage every facet of the digital marketing division and its personnel.
  • Formulate and track budgets for various marketing campaigns.
  • Strategize and oversee content creation for social media channels.
  • Generate performance reports for each marketing initiative.
  • Partner with advertising and media professionals to enhance marketing outcomes.
  • Stay abreast of emerging trends and technologies within the industry.
  • Develop and assess performance metrics that inform business strategies.
  • Work with the team to generate creative content and innovative growth approaches.
  • Lead the digital marketing team effectively, promoting a culture of development, mentorship, and exceptional performance.
  • Supervise and coordinate all digital contests, promotions, and related projects.

Digital Marketing Manager Qualifications

  • Bachelor’s degree in marketing or a related discipline.
  • Extensive expertise in relevant social and digital media platforms, best practices, and analytical techniques.
  • Strong grasp of HTML, CSS, and JavaScript.
  • Minimum of five years of advanced leadership experience in digital marketing or advertising roles.
  • Exceptionally creative with robust analytical skills.
  • Excellent communication, interpersonal, and leadership capabilities.
  • Continuously updated on the latest advancements and trends in digital marketing.

 

SALES and MARKETING ROLES WE FILL

  • Account Manager
  • Account Executive
  • Business Analyst
  • Content Marketing
  • Data Analyst
  • Digital Marketing Manager
  • Email Marketing Manager
  • Inside Sales Representative
  • Marketing Director
  • Marketing Manager
  • Product Marketing Manager
  • Sales Development Rep
  • Sales Director
  • Sales Operations Manager
  • Territory Sales Representative
  • Territory Manager